Personal Information that we Collect
When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website. We refer to this automatically collected information as “Device Information”.
Using the following technologies, we collect device information through:
- Cookies: data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www/allaboutcookies.org.
- Log Files: these track actions occurring on the website, and collect date including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
Additionally, when you make a purchase or attempt to make a purchase through the Cerabeta website, we collect certain information about you. This includes your name, billing address, shipping address, and payment information (credit card numbers, email addresses, and phone numbers). We refer to this information as “order information”.
How do we use your Personal Information
We use the Order Information that we collect to fulfill any orders placed through the website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order information to:
- Communicate with you, via email, phone, or text
- Screen our orders for potential risk or fraud
We use the Device Information that we collect to help us screen for potential risk and fraud (your IP address in particular), and in general, to further improve and optimize our website (for example, generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).
Sharing your Personal Information
We share your Personal Information with third parties to help us utilize your Personal Information, as described above. For example, we use Shopify to power our online store.
You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the website – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
If you’d like to opt-out of Google Analytics, you can do so here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information that we receive. This is to protect our rights.
Text Message Marketing (SMS)
By subscribing to Cerabeta text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Please note that we do not alter our website’s data collection and use practices when we see a ‘do not track’ signal from your browser.
When you place an order through the website, we will retain your Order Information for our records.
The site is not intended for individuals under the age of 18 years old.
For more information about our privacy practices, please send us a message on the CONTACT US page.